Perła and Lublin speedway riders with a new sponsorship agreement

Perła – Browary Lubelskie S.A. and Speedway Lublin S.A. companies have signed a cooperation agreement. The beer producer from Lublin remains the main sponsor of speedway team champions of Poland.

– Concluding a new agreement with Perła is, in a sense, a natural turn of events – says Jakub Kępa, President of the Management Board of Speedway Lublin S.A. – Browar Perła, as one of the first companies in Lublin, back in 2017, supported us in the realisation of the dream of restoring the splendour of speedway in Lublin. Now that this dream has become a reality, as the Polish champion, we have signed a new agreement, the content of which we have been deciding on for several weeks. We are glad that such a recognisable brand, cooperation with which has brought measurable benefits to both parties for years, remains among our partners. I am convinced that the fans will also appreciate the fact that our main sponsor’s products will be available during the matches.

– Last year’s triumph of speedway riders is undoubtedly one of the brightest moments of Lublin’s sport life. The reactivated club climbed to the top in record time, winning the national championship. We are proud that we could help achieve this success and we want to accompany the team and fans of Motor in the fight for the next titles – says Andrzej Rutkowski, CEO of Perła – Browary Lubelskie S.A. – As you know, Browar Perła cooperates with many sports clubs from the Lublin region, which invariably remains an element of the strategy of supporting the region from which we come from and which continues to be the most important market for our products. I can reveal that the agreement we have just signed is the largest contract in the field of sports sponsorship in the company’s history, especially since, if certain conditions are met, it will be automatically extended for subsequent seasons – emphasises Andrzej Rutkowski. – Huge popularity, even vogue for speedway in our city, tightly filled stands and emotional sports events create an excellent atmosphere for the promotion of our products. I am extremely happy that, during the next season that starts in less than two months, the Perła brand will be present again at the stadium at Aleje Zygmuntowskie.